The blockbuster Diana Ross album diana would be another example, originally written and produced by disco impresarios Nile Rodgers and Bernard Edwards in a somewhat-evolved disco style, but with some vocals subsequently re-recorded by Ross in a more clipped, aggressive, New Wave-influenced style and the album remixed under Motown engineer Russ Terrana auspices. A ton of disco product just immediately sounded really dated, and couldn't keep up with what were to some degree really genres that had evolved from disco and were to some degree being pioneered by the same folks who'd pioneered disco. Disco had to compete with the resulting "power pop" and monster singles like "Bette Davis Eyes" and Olivia Newton John's "Physical", and I think many of the people who could have driven the innovation to compete had moved on. The actual innovators in disco - folks like Giorgio Moroder - were incorporating a ton of rock influences toward the end (Donna Summer's "Hot Stuff" for example), eventually budding completely off in a much more electronic, New Wave tinged direction (Blondie's "Call Me").
Sh t like this must have driven listeners screaming from the discos: I think the arrival of a plague of bandwagon jumpers around '78 - '79 did pretty severe damage to disco. It's interesting timing certainly, although I don't know if one could establish a causal relationship given the - at that point - low number of deaths. Click to expand.The commercial decline of disco though does almost precisely coincide with the appearance of "GRID" - clusters of Kaposi's sarcoma and pneumonia in New York, LA and San Francisco.
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